Not Just a Juice Bar

Joe & The Juice

We reframed Mercedes-Benz from narrating innovation to convening it — securing a credible role in shaping future cities.

Challenge

Luxury mobility brands lacked credibility in future city discourse, where innovation claims no longer translated into relevance. Despite strong engineering authority, Mercedes-Benz had limited presence in collaborative smart-city ecosystems — reflected in a STAN SCORE™ of 51%.

Strategic approach

STAN established CAUSE as a cross-disciplinary platform, reframing luxury mobility from status to responsibility and positioning Mercedes-Benz as a contributor within future-city ecosystems.

Shaping Tomorrow’s Cities with Meaningful Mobility.

Outcome

79%

Uplift with THE STAN SCORE*

+42%

Luxury-responsibility association

10+

Cross-disciplinary partners involved

3x

Contributor engagement depth

25+

Global thought-leadership touchpoints

3

Markets activated (EU focus)